Digital Savant

"Only 20% of Twitter's traffic comes through the Twitter Web site; the other 80% comes from third-party programs on smartphones..."  source: MediaPost Why are you making just another web portal or commerce portal? Adding more noise in the noisy room... Why are you not making something entirely new? Build your new portal for mobile users. iPhone, Blackberry, Android apps. Mobile optimized portals. Your standard website is just to be present, not to be pioneering. Sset a new bar for excellence, stop trying to cannibalize the cannibalized. Read More

Community is important; it’s like your portable identity. You go from work to play, to hobby, to passion... floating around through your different communities. Community is portable for a reason. As we are human, conditioned to wander and visit, so is our spirit of community. It makes sense for our community to roam from place to place, passion to passion. We each are members of different communities, and we each travel to them, and often transport them with us. Online it is especially interesting to ... Read More

After looking through my mailbox, I recently got this weird feeling I was in a checkout line at the grocery store. Suddenly I was barraged with articles on gossip, weight loss, and more. While much of it was entertaining, it was nothing more then candy, providing little value to my intellectual diet. So, in the spirit of the check-out line, I provide for you musings on spotting crap. 1. They start with a check-out line eye grabber headline, like "10 Tips To Supercharge Your... 2. ... Read More

From the second I publish this article; chances are great that Google will index my site within the hour. That seems fast, but not when you put it into perspective. The web, ever migrating to immediacy, left old school SEO behind, last year. With Twitter finally sniffing a smart trail, enabling search of real time chatter, it seems the modern mood of search has been set. Content junkies are always blazing a trail for what's the latest and greatest. As a matter of fact, ... Read More

You want to think things are always as they were. Believing that the Smiths and Johnsons will progress along their linear lives, walking a line of predictability. Not to worry, you will notice when shift happens. You missed something the other day... Your friend co-worker wife sister brother mother was there, but not. Thoughts off in zero's and one's. Bits of existence floating through debris fields of copper and fiber. And there you sat, feeling so lonely at lunch. All the while, the others thumbing away on their ... Read More

If you have not seen "The Influencer Algorithm" article by David Goetzl, on media post, you must. Anyone working with loyalty and retention should be taking notes and following suit. This thought provoking brilliant article challenges you to discover the lifetime value of influencers in the social media space. While this might be a yawn to some, this is an area that marketers and branders need to understand. Much of the value of a customer is often mis-quantified, as it does not include the universe in ... Read More

Sometimes we forget to think. Seriously, I mean it. Inundated by emails, blogs etc. etc. etc., we stop trying to use our brains, and look for easy answers. The other evening, over beers, my friend Joe made an eye popper of a comment. Basically he said, "Ever stop to think that Seth Godin runs more marketing departments then anyone else on the planet?" That's kinda scary, isn't it. The whole world, whose collective intelligence drives massive waves of innovation, still thinking like lemmings. While ... Read More

Sometimes, deep within there is hidden treasure. Be it the center of a Tootsie pop, it takes an average of 144 licks people! Discovering $20 bucks hidden in your pant pocket before the wash. Or, when someone helps you focus in on something truly useful. This useful nugget from TED Talks was referred to me by Ed Doran. Here’s to you Ed, for figuring out the SNR, and cranking the volume to the max on this one. People, enjoy. This is Hans Rosling, a Swedish ... Read More

Dare I say it??? Twitter, has jumped the shark! I hate writing about Twitter. Yea', I use it. Yes, it's kinda lame when Barbara Walters big-up's her Tweets. Maybe only eclipsed when Stephen Colbert mocks a morning host about his 'twat'. Despite all these signs of an event eclipsing, despite that Twitter still has not yet reached social saturation the likes of other mediums, despite all this... It has. Like any other sensible bloke, I know what to think when a make-up clad, modelesque girl ... Read More

A long while back, my friend Joe Reis highlighted this video from David Ogilvy. Talking the language of Direct Response, I think it useful to point this out, again. One thought as you watch, is to remember that there's s fine balance between living your marketing world on a spreadsheet, and getting your audience, as Godin highlights in a recent blog post. I think it wise to point the importance of balancing your analytics motivated marketers drive to believing the numbers, like my Twitter buddy, ... Read More