Interesting times, as technology exceeds the digital realms moral compass, we find digital marketers often taking strides towards improving consumers over-all web experience without consideration of consumers over-all privacy.
Seth Godin recently published an interesting article surrounding retargeting. While he was focusing more specifically on how digital marketers word their craft, he highlighted a strong consideration for all. How do we protect consumers’ privacy, while still keeping our bottom line goals and business objectives intact?
Clarity, brevity and a diligence to not word our methods behind legal speak is a good start. Better yet, giving consumers a simple way to say, “No Thanks” is better.
Have you ever wanted to opt-out of every single retargeting thing without having to hunt down each portal? Well, NAI (Network Advertising Initiative) has given consumers a simple way to do so.
With one portal, consumers can opt-out of all behavioral retargeting networks, without all the hunting.
Get your opt-out on, visit this link to opt-out of all behavioral retargeting networks.
Thanks Porter, thanks Ann.
Ann, glad to know that Fetchback supports user privacy. My experience with your brand is that you care.
Porter, your solution is spot on. Betting we will see more browsers have the Safari reset function built in.
Or they’ll start clearing all cookies upon browser close.
So glad to see that more marketers and consumers are finding this NAI Opt-out!