Not sure who, what or why, but everyone is abuzz about the luxury markets. Perhaps it’s because no one else has money to spend at the moment. A knee jerk response; “wait, hold it, hole it, hold it, NOW!”

If you think the rich are ready to spend, I would just wait a minute. I guess I am missing the spread sheets with the data, but this year isn’t going be pretty. Still got the itch to reach the rich? Here are a few insider tips on some emerging luxury marketing opportunities.

Recently LDJ Capital, out of New York City, purchased the North American, and digital rights to distribute and publish Prestige, the premier luxury magazine from Singapore.  Despite their acquisition of digital rights, I would guess that this one will take awhile, as their magazine site is hosted on “BlogSpot”.  Instead, focusing on traditional print advertising is perfect, as this magazine is found in VIP parlors, executive waiting area’s and top hotels world wide, including Dubai, Singapore, Hong Kong, New York, etc.

Prestige represents a whole lot more then a single magazine, it also includes the highly entertaining rich-boy mag, August Man Magazine. A magazine which seems to speak to the single thirty something Investment Banker cool guys.

Then theirs Tic-Talk, a magazine for those that like to drop $30k on a watch. I know I speak for many when I emphatically type, WTF?!? Seriously though, I love my watches, and Tic-Talk shows me what is possible without any credit woes.

LX.TV – If you missed this one, it was originally and independently owned IPTV network, which was recently picked up by NBC/ Universal. It focuses on major urban markets, ie. New York, LA, Miami, etc. LX is totally original in content, and is more like a video version of Time Out meets your local guide. Purportedly, editorial is not for sale, but that doesn’t mean you can’t “sponsor” a segment

Plum TV, a new cable network, focuses its attention on luxury travel destinations. Forget trying to find the rich where they live, get them where they spend, and spend LOTS!. Plum has audience and network coverage in Aspen, The Hamptons, Marthas Vineyard, Miami Beach, Nantucket, Sun Valley, Telluride, and of course Vail. This cute little network provides all sorts of ad opportunities, and because it is a small niche market network, chances are your media buying will go a long way, no pesky Cable Operator specific media buying, phew!!

Their a few more Luxury oriented properties set to come online in the not so distant future. I won’t speak much of them, exception of a concept I think to be wise. There’s soon to be a Luxury focused online travel site, think Expedia meets House Wives of OC. This project, when it does launch, will offer truly interesting options for those with the flow to travel, and travel well!

To all my verdant luxury marketing friends, have at-em’.